BA 320 BA320 Advertising and Promotion - 75991

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BA 320 Advertising and Promotion (***** 1137 Words + Answered All Questions + APA + References *****) 1. What are the four basic components of the retailer’s promotion mix and discuss how they are related to other retailer decisions? 2. What are the differences between a retailer’s long-term and short-term promotional objectives? 3. What six steps are involved in developing a retail advertising campaign? 4. How do retailers manage their sales promotion and publicity? 5. Describe the three methods available to the retailer for determining the amount to spend on advertising? (****** BA 320 Advertising and Promotion BA/320 Advertising and Promotion BA320 Advertising and Promotion ******))
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BA 320 Advertising an