BA 320 Week 4 Market Selection and Retail Location Analysis (***** 5 Pages + Answered All Questions + References *****)
1. Discuss the components of a geographic information system (GIS).
2. Discuss the advantages and disadvantages of retail gravity theory.
3. The chapter identifies the three criteria that should be met to successfully reach a target market. Define each and discuss their relative importance.
4. What are the advantages a shopping center location can offer a retailer over a CBD location?
5. What are the different types of store-based and nonstore-based retail locations? Provide a real example (store name) for each different type.