Assignment 5 - 99792

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Assignment 5

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Coffee shop with Caribbean Flavor

The innovation is to open a coffee shop with a Caribbean flavor. Considering the four products categories in chapter 7 of the book, the product to be discussed falls under the category of specialty. Coffee is a common drink in various joints, but this will be a special coffee since it is projected to meet a very particular need for a demographic. It has a unique characteristic and feature (Caribbean flavor) since it is designed as a special solution for a projected market category. The grouping for this