ASSIGNMENT 2: PART B. MY MARKETING PLAN - 99159

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ASSIGNMENT 2: PART B. MY MARKETING PLAN

 

STRAYER UNIVERSITY

 

JOSEPH K SENAH, SR.

 

PROFESSOR: DR. PHILIP SCHERRER

 

MKT 500- MARKETING MANAGEMENT

 

AUGUST 7, 2015

 

 

 

 

 

Avon Products, Inc.

Branding Strategy

 A branding strategy is critical as it ensures that a newly created or existing product is established within the market and that it can grow amid saturation from other competing products (Kotler & Keller, 2012). Avon Products Inc. Like any other company in the cosmetic industry, employs various brand strategies that ensure the company retains its substantial market share and that is it is able to introduce new products to the market at ease. Some of the branding strategies Avon products uses amidst stiff competition from its competitors (Mary Kay, L’Oreal, and Revlon) include the following;

Brand Name

Avon Products Inc has been in existence for over 125 years and this gives the company leverage over other newly established companies (Avon Products, Inc. 2015). Over time, the company has built significant brand equity especially with women with most of them using the company’s products on a daily basis (Palade, 2011).

Logo and Slogan

Avon Products Inc has a unique and easy to recognise logo making it eas

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