Assignment 2: LASA 1 The Buying Process - 74500

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Assignment 2: LASA 1—The Buying Process

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Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.

Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.

Next, write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.

Remember, the five stages are as follows:

1.     Problem recognition 


2.     Search and determination of alternatives 


3.     Evaluation of alternatives 


4.     Purchase decision 

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QA  Zappos _-_the_Buying_Process-.doc
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