Assignment 2: External and Internal Environments - 62476

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Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.


The two segments of the general environment that would have major influence over Maersk would be technological segment and physical environment segment. I chose physical environment segment because Maersk realizes the physical changes that they’ll have to make concerning the physical environment. The need to shift to a low carbon economy is what society and businesses need to focus on due to climate change. Climate changes are the key environmental issue in the Maersk group. It’s possible that this is an issue for all shipping companies and all locomotives as well. The Maersk Group has accomplished an 8% improvement in CO2 efficiency since 2010. In 2007, Maersk oil saw a reduction of 86% in Co2; also in 2007 Maersk line saw a 25% CO2 reduction per container. The improvements are mainly due to Maersk Line's advancement in energy efficiency ( Maersk set a target goal for (2010-2020) to reduce CO2 by 20%. The technological segment of Maersk encompasses many different aspects. For the shipping industry, mobile communication offers the chance to employ new a