Assignment 1: Organizational Analysis - 89642

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Organizational Analysis



Describe the organization, what it does, the customers it serves, and its size.


Apple Inc. is a leader in technology. The multinational company is known for its innovation in technology and its popular products such as the iPhone, iPad, iPod, Mac computers and computer software. Their keen approach to marketing and branding has been the key to Apple’s success. “People talk about technology, but Apple was a marketing company,” said John Sculley, Pepsi Marketing Executive (, 2002). In other words, Apple mastered the art of marketing their brand which has ultimately led to its high demand in technology products.


Apple serves the technology-driven customer. Due to its innovation and leadership in quality products in this market, Apple has gained a loyal customer base. These customers know that they are guaranteed a dependable product. Customers await the release of new Apple devices before they know their specifications and capabilities simply because they believe in the brand.


During Apple’s fiscal 2012 third quarter which ended June 30, 2012 “the company posted quarterly revenue of $35.0 billion and quarterly net profit of $8.8 billion, or $9.32 per diluted share. These results compare to revenue of $28.6 billion and net profit of $7.3 billion, or $7.79 per diluted share, in the year-ago quarter” (, 2012). The increase from 2011 to 2012 proves that the mission and vision of the company have proven successful. The methods established by Apple to accomplish its goals of growth and expansion are coming into fruition. With numbers so large, they have proven to be a force in technology sales and distribution to a large body of consumers. Due to their success, the company must hire employees who meet the standard of the organization. These employees must be skilled in technology and know the value of satisfying Apple’s loyal customers.


Research the organization’s mission statement. Discuss the role HR will play (or does play) in fostering the organization’s mission statement.


According to the Investor Relations page of, the company’s mission statement is as follows, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod