Assignment 1: Entrepreneurial Leadership
This paper will analyze the business Five Guys Burgers and Fries to determine what has made this business and franchises successful. Five Guys operates in the food service industry and is among the top profitable franchises that offers a simple menu of burgers and fries as its main product. Five Guys’ is a family owned business that started in Arlington, VA that over time became one of the most popular places for fast food that did not require any marketing strategy to be a well-known place to eat. Five Guys’ prides itself of being such a simple company offering the best burgers and fries for a low-cost. Also, the business maintains a sense of integrity and ethics that continues to drive the business profits and keeps customers coming back for more of the burgers and fries.
There are plenty of restaurants available for quick choices of food and also price; one company has improved over time with being number one for a simple hamburger and fries combo. This company, Five Guys Burgers and Fries, are well known in the United States as a fast growing company that started from humble beginnings. The Murrell family, which consists of Janie and Jerry and their five (5) sons, help run the business from the beginning in Arlington, VA. Jerry Murrell originally started the first shop based on keeping his family together and offered his sons the choice of going to college or starting a family business. “Five Guys has been a Washington, DC area favorite since 1986 when Jerry and Janie Murrell offered sage advice to the four young Murrell brothers: ‘Start a business or go to college’. The business route won and the Murrell family opened a carry-out burger joint in Arlington, Virginia” (http://fiveguys.com/about-us.aspxiveguys.com/about-us). With the success of their business being operated and managed by only family members has continued to flourish over the last 26 years with over 1,000 stores in the United States. The competitive differentiation can be seen when one walks into a Five Guys store, from the free peanuts that are readily available to the store décor that gives a wistful, red & white-checkered, a 1950’s era look.
While reviewing the achievement of Five Guys Burgers and Fries, this paper will also discuss the following obj