Ashford 3: - Week 2 - Discussion 2
Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated.
Decision Making in the Workplace
The decision-making process is important at every level of an organization. Regardless of position, workers are faced with making daily decisions. Apply the six-step rational decision-making model, within Chapter 8 of your course text, to one of the following situations:
a. You are a product officer for a high-tech company. You have two new products to market, but only have funding for one. How will you determine which product to introduce?
b. A large advertising agency is working with a client who wants to gain market shares from its competitors by marketing to young professionals. The agency needs to decide whether to spend all of the marketing funds on a single form of media (internet, television, or radio) or to spread it across all three. What decision would you make? Why?
c. You are the corporate acquisition officer for a large oil company that has an interest in acquiring an additional small to medium-sized renewable energy company (solar, wind, etc.) in order to diversify your capabilities. What type of company should your organization acquire? Why?
B. A large advertising agency is working with a client who wants to gain market shares from its competitors by marketing to you