As Discussed week 4 discussion - 97079

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"Business-Level Strategy" Please respond to the following:


·         From the first e-Activity, assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.

·         Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.


Answer 1:

Strategies are the action plan designed to achieve the specific objective. Business level strategies are the integrated set of commitments that are used by the organization to gain com