Imagine that you own a pharmacy in your area. One of your competitors launches a “We will not be undersold” campaign, which promises consumers 150 % of any difference between its prices and the advertised prices of other pharmacies.
Evaluate the social issues in your community as well as the economic culture that is influencing this type of pricing competition. It is likely that the social and economic state of this community is one of middle income or lower, Driving pricing wars to obtain business. Health care consumers are facing