Analyze these data using the Importance-Performance grid below and provide - 88257

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Analyze these data using the Importance-Performance grid below and provide recommendations to the manager The Campus Food Court The manager of the Campus Food Court at a large university conducted a comprehensive student survey to understand how important 20 different customer focused attributes are, as well as how students perceived the company is doing on these attributes. The attributes used in the survey were (1) Has a visually attractive dining area. (2) Has staff members who are clean, neat, and appropriately dressed. (3) Has a decor in keeping with its image and price range. (4) Has a menu that is easily readable. (5) Has dining areas that are thoroughly clean. (6) Has comfortable seats in the dining area. (7) Quickly corrects any problems with service that is brought to its attention. (8) Is dependable and consistent. (9) During busy times, has employees shift to help each other maintain speed and quality of service. (10) Provides prompt and quick service. (11) Makes extra effort to handle special requests. (12) Has employees who can answer your questions completely. (13) Has personnel who are willing and able to give you information about menu items, their ingredients, and method of preparation. (14) Has personnel who seem well trained, competent, and experienced. (15) Seems to give employees support so they can do their job well. (16) Has employees who are sensitive to your individual needs and wants, rather than always relying on policies and procedures. (17) Makes you feel special. (18) Anticipates your individual needs or wants. (19) Has employees who are sympathetic and reassuring if something is wrong. (20) Seems to have customers best interest at heart. The mean importance and performance ratings, on a scale from 1 (Very poor) to 7 (Very good) for a large sample of students were Attribute Importance Performance (1) 5.4 5.1 (2) 6 4.9 (3) 5.2 4.7 (4) 5.7 5.3 (5) 6.4 5 (6) 5.7 4.9 (7) 5.9 4.6 (8) 5.8 4.8 (9) 6 4.3 (10) 6.3 4.6 (11) 5.1 4.2 (12) 5.4 4.3 (13) 5 4.2 (14) 5.7 4.6 (15) 5.4 4.6 (16) 5.2 4.1 (17) 4.3 3.6 (18) 5 4 (19) 5.2 4.1 (20) 5.7 4.3 Table 1: Chart 1: Comparison between Importance and Performance
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