Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu
Select one of the Virtual Organizations that operates in your selected scenario. This organization will be the basis for your PR Campaign.
The company that the Team selected to do the LT Assignments on is: Berry’s Bug Blasters, Opening a branch in Mexico.
To access the info for Berry’s Bug Blasters, login to the student website: http://ecampus.phoenix.edu, select the Virtual Organizations link on materials page (under Week 1 – ASSESSMENT), select the link and under business tab on the VO homepage select business. There you select Berry’s Bug Blasters.
Select a PR scenario from the following list:
· An organization is planning to introduce a new product or service in another country – THE TEAM CHOSE MEXICO
Prepare a 300+ word detailed outline of your campaign addressing the following:
Format your paper consistent with APA guidelines.
Proactive and reactive PR are both essential for business success. It is needed to manage and motivate people. Proactive and reactive PR is an important component of the strategic process. If managers start taking part in proactive PR it can help them avoid relying too much on reactive PR.