An Australian wine producer, facing declining sales at home, - 10431

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  • Posted on: Mon 28 May, 2012
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Request Description

An Australian wine producer, facing declining sales at home, set up a new channel of distribution to sell wine in the United States. This seems to be an effort at:

A.  stratification.

B.  product development.

C.  market penetration.

D.  market development.

E.  diversification.

 
Solution Description

An Australian wine producer, facing declining sales at home, set up a new channel of distribution to sell wine in the United S