American Apparel - 20353

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  • From: Business, Marketing
  • Posted on: Sun 28 Jul, 2013
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 American Apparel is the largest T-shirt manufacturer in the United States.


All of its manufacturing is done in a single factory which employs 4,000 workers in central Los Angeles. The owner of this firm, Dov Charney, has been praised for treating his workers well:


“Pay is performance-related, and amounts to $12 an hour on average, far above California's minimum wage of $6.75. American Apparel staff can buy subsidized health insurance for $8 a week. They are entitled to free English lessons, subsidized meals and free parking.” (“The Hustler,” The Economist, January 4, 2007.)


The article goes on to delineate the high cost of these non-wage benefits. But Mr. Charney claims not to be an altruist. He is simply trying to maximize profit. Why might Mr. Chareny’s profit be higher by paying all the added benefits to his workers?



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American Apparel.docx
American Appare...