The purpose of my research paper focuses on the features of the Nike, Inc. Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It's a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman, University of Oregon track & field coach, and Phil Knight, middle-distance runner under Bowerman co-founded Nike. Nike was first established as Blue Ribbon Sports in 1964 as a partnership and the name Nike was officially adopted on May 30, 1978. The infamous Nike Logo - Swoosh, was created for a fee of $35 by Carolyn Davidson, a graphics design student. In 1980, Nike became a publicly traded company with the completion of its Initial Public Offering of 2,377,000 shares of Class B Common Stock on New York Stock Exchange with the stock symbol NKE. Today, Nike employs over 38,000 people across the globe, and has net revenue in excess of $21 billion (Nike, Inc., 2011).
Nike is a consumer products company, the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products. Nike must therefore respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through aggressive marketing. Failure to respond in a timely and adequate manner could have a material adverse effect on our sales and profitability. This is a continuing risk.
Nike manufactures’ a range of shoes for sports like, Tennis, golf, soccer, baseball, football, bicycling, basketball, track and field, boxing, volleyball, cheerleading, hiking etc...They manufacture casual clothes, running clothes, yoga clothes, tennis clothes (dresses and skirts), Thongs, socks, caps, aquatic gear, duffel bags, sunglasses, skates, bats, gloves, women's sport bras, ice skates, roller blades, roller skates, protective gear, hockey sticks, hockey jerseys and many more small accessories. Nike is also manufactures’ uniforms for high school, college, semi-pro, and professional sports team across the nation.
Cost accounting plays a prenominal in big business transactions including Nike, Inc. It is my intension to uncover various research areas that will be addressing:
* The effect of changes in the variable/fixed cost structure of a company on cost volume analysis by managers,
* Analyze the current cost syste