What you need to know
Social computing is the next step in communities, and
it is here to stay.
Most CIOs are using social computing now for
internal workplace empowerment.
A few organizations, especially those that are actual
communities, have had great success online with social
Consumer brand companies see social computing
mainly as a brand enhancing, 'must try' activity.
Use social computing as an internal and external
Begin deployment in selected areas of the workplace
to enhance communication and collaboration.
If you deploy social computing in business-to-business
situations, expect the same benefits as in the internal
workplace: Enhanced communication, collaboration
and access to information.
CIOs see social computing as a security and privacy
threat. Business leaders in marketing, sales and product
development view it as the next wave in engaging
employees, partners, suppliers and customers, and as
essential to evolving the enterprise channel strategy.
With these interests at odds, the CEO is likely to ask