A marketing manager needs to know the cost of the research project before approving it. - 6763

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 A marketing manager needs to know the cost of the research project before approving it. During which step in the marketing research process would such a consideration most likely take place?

A.  Step 2—develop the research plan.

B.  Step 3—information collection

C.  Step 1—drafting the research objectives.

D.  Step 1—creating decision alternatives.

E.  Step 1—defining the problem.

 
Solution Description

A marketing manager needs to know the cost of the research project before approving it. During which step in the marketing research process would such a consid