A marketing manager needs to know the cost of the research project - 6867

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A marketing manager needs to know the cost of the research project before approving it. During which step in the marketing research process would such a consideration most likely take place? 

A.  Step 1—drafting the research objectives. 

 B.  Step 2—develop the research plan. 

 C.  Step 1—defining the problem. 

 D.  Step 3—information collection 

 E.  Step 1—creating decision alternatives. 

 
Solution Description

A marketing manager needs to know the cost of the research project before approving it. During which step in the marketing research process would such a consideration mo