A company can take several steps to improve the quality of its marketing intelligence. - 6955

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A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence. 

A.   customer feedback systems

B.   external networks 

C.   sales force surrogates

D.   intermediaries

E.   advisory panels

 
Solution Description

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive