A company can take several steps to improve the quality of its marketing intelligence. - 6856

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A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’ published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence. 

A.  intermediaries 

 B.  sales force surrogates 

 C.  external networks  

 D.  advisory panels 

 E.  customer feedback systems 

 
Solution Description

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’