A cluster analysis of the "toothpaste market" - 10421

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A cluster analysis of the "toothpaste market" would probably show that:

A.   most consumers are concerned about cost.

B.   most consumers are mainly concerned about brightness of teeth.

C.   the broad product-market can be served effectively with one marketing mix.

D.   factors such as taste, price, and "sex appeal" are not important.

E.   different market segments seek different product benefit

Solution Description

A cluster analysis of the "toothpaste market" would probably show that:

A.   most consu