_______ is the difference between the prospective customer’s - 6755

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Request Description

_______ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

A.  Customer perceived value

B.  Failure avoidance rate

C.  Perceived usefulness

D.  Report rating

E.  Competitors market share rate

Solution Description

________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and t