____ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, - 6956

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Request Description

______ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. 

A.   A marketing database

B.   A marketing intelligence system

C.   A marketing information system

D.   A marketing research system

E.   A promotional campaign

 
Solution Description

________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accu