Bus 599 Assignment 3 Foreign Market Entry and Diversification
Assignment 3: Foreign Market Entry and Diversification
Based on the strategy created in the previous assignments, write a four to five (4-5) page paper in which you follow these formatting requirements:
- Create an argument for diversification of your business that will be presented to the board of directors orbusiness investors.
- Develop a strategy for diversification indicating the products and industries for the diversification and how synergies may be gained from the diversified activity.
- Identify and discuss the foreign market that the company should enter and discuss the strategy it should use to enter the market.
- Discuss the challenges that company may face in the foreign market, and how it might respond strategically to minimize the impact of these challenges.
- Create a scenario when it would not make sense for the company to diversify or expand into a foreign market. Provide support for your rationale.
- Assess how the company willcreate a businessenvironment conducive to ethical behavior.
- Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
The specificcourse learningoutcomes associated with this assignment are:
- Analyze a plan to implement a firm’s strategy and manage the change from current operations.
- Assess how Ethics, Corporate Social Responsibility, Environmental Sustainability, impacts strategy.
- Use technology and information resources to research issues in strategic management.
- Write clearly and concisely about strategic management using proper writing mechanics.