1111 Bus 599 Assignment 3 Foreign Market Entry and Diversification - 20696

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Bus 599 Assignment 3 Foreign Market Entry and Diversification


Assignment 3: Foreign Market Entry and Diversification


Based on the strategy created in the previous assignments, write a four to five (4-5) page paper in which you follow these formatting requirements:

  1. Create an argument for diversification of your business that will be presented to the board of directors orbusiness investors.
  2. Develop a strategy for diversification indicating the products and industries for the diversification and how synergies may be gained from the diversified activity.
  3. Identify and discuss the foreign market that the company should enter and discuss the strategy it should use to enter the market.
  4. Discuss the challenges that company may face in the foreign market, and how it might respond strategically to minimize the impact of these challenges.
  5. Create a scenario when it would not make sense for the company to diversify or expand into a foreign market. Provide support for your rationale.
  6. Assess how the company willcreate a businessenvironment conducive to ethical behavior.
  7. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

The specificcourse learningoutcomes associated with this assignment are:

  • Analyze a plan to implement a firm’s strategy and manage the change from current operations.
  • Assess how Ethics, Corporate Social Responsibility, Environmental Sustainability, impacts strategy.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.



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Bus 599 Assignm...