TUI MGT599 MOD 4 Case and SLP Requirements - 23174

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  • From: Business,
  • Due on: Wed 21 Aug, 2013 (03:11pm)
  • Asked on: Wed 21 Aug, 2013
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The Case in this course is an ongoing exercise, meaning that we will be taking an intensive look at one company over the course of our five modules. This session, we will be conducting a strategic analysis of the Kraft Foods Group. The best preparation for doing well on the Case Assignments is to complete the Background information reading and the SLP before writing the Case.

For this case, you will be identifying the primary business strategy employed by the Kraft Foods Group. You will also be providing a critical analysis evaluating that strategy in the context of the strengths, weaknesses, opportunities, and threats you identified in Modules 2 and 3.

Required Reading

Refer to the required and optional reading on strategic choices, the theme of Module 4.


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