For this Discussion Question you will need to conduct some research on the topic “What is the future of Internet Publishing?” Read the case, “New York Times: Seeking Salvation within a Declining Industry” on page 619-629. As you are reading this case think about these questions:
- What are the pros and cons of Internet publishing?
- What is the impact of electronic publishing on the environment?
- Should newspaper and book publishers completely convert to electronic publishing over paper?
- The Wall Street Journal and others publish in both paper and electronic formats. Is this a success?
- Would you prefer this textbook and others in an electronic format?
- How would you prefer to read the book?
- What business model should publishers use to make money publishing on the Internet?
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