Selecting Marketing Strategies - 77477

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edna

edna

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  • Due on: Wed 15 Jul, 2015 (05:52pm)
  • Asked on: Tue 14 Jul, 2015
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Description

there are three basic marketing strategies:

  • Undifferentiated Strategy
  • Focus Market Strategy
  • Segmented Strategy


 select an appropriate marketing strategy for each of the following long-term care organizations:
 

  • Happy Valley Health Care is an 80-bed, rural long-term care organization with little to no competition. Over the years, the organization has been able to meet the needs of its marginalized customer base and provide long-term care, skilled care, and physical therapy to its patients.
  • Sunny Valley Health Care is a 150-bed, urban long-term care organization that specializes in renal care, cardiac patients, and skilled care for orthopedic patients undergoing knee and hip replacement surgery.
  • Green Acres Health Care is a 300-bed, inner city long-term care organization that specializes in caring for elderly patients with dementia often associated with Alzheimer’s disease and traumatic brain injuries.  

 explain the following:

  • Why you chose the strategy for that long-term care organization
  • Which of the three marketing strategies would best fit the goals of your chosen HCO
  • How the strategy would be applied to your marketing plan
1 Solution for Selecting Marketing Strategies
Title Price Category solution By purchased  
MARKETING STRATEGY
$10.00 Professions and Applied Science, Healthcare Science DALMUS 1 time(s)
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