Please note* THIS PAPER CANNOT USE ANY OUTSIDE RESOURCES SUCH AS WIKIPEDIA OR OTHER GOOGLE, BING, OR YAHOO SEARCH FOR SECONDARY DATA ONLY THE THAT CAN BE USED ARE THE WEBSITES LISTED AFTER THE ASSIGNMENT LAYOUT BELOW.
The u02a1 instructions read: “Identify three or more of the secondary sources of information available to REI. Develop a short analysis of the value of the secondary sources of information available to REI. How valuable are these studies to the company?
Professor Expects to be INCLUDED: I EXPECT YOU TO EXPLICITLY DEFINE WHAT PRIMARY AND SECONDARY SOURCES OF MARKETING INFORMAITON ARE.
NEXT to develop a TABLE or MATRIX of secondary research sources you judge to be of interest and readily available to a Marketing Manager at REI.
Then give me your opinion of how valuable the sources you have detailed are and why you think so.
Your assignment should tell me how REI marketers would specifically use the information you’ve detailed.
Could for example: The US Bureau of Labor Statistics data lead to decisions where REI stores should be located (this is just an example of how your secondary resources should be answered in your assignment).
Ideally you will discuss and analyze the availability and cost effectiveness of secondary marketing research information available to REI’s marketing team.
Tip* The ability to find, understand, and profitably use secondary marketing research is an important skill to develop. As you progress through BUS3030, try to increase the breadth and depth of secondary marketing research resources.
GOVERNMENT INFORMAITON SOURCES:
The U.S. Government gathers and publishes an extensive amount of secondary data that can be extremely useful for marketing purposes. This information is typically readily available and free. Here are some prominent sources of information.
(click on “The World Factbook” in the upper right, and select a country)
The following are just a few examples of analyst firms that provide very good secondary data. As obtained from such companies, however, this type of secondary data might be expensive, since these companies make their revenue from putting together and selling this type of data. Most of these companies will also accept projects to obtain primary data, although of course that’s often even more expensive.
“Front ends” to help find information sources
Other Given BUS3030 Sources:
1. National Sporting Goods Association-http://www.nsga.org/i4a/pages/index.cfm?pageid=1
2. Sporting Goods Manufacturers Association- http://www.sgma.com/
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