Promo Analysis for Bilbo Only - 78243

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Price: $30
  • From: Business, Marketing
  • Due on: Fri 15 Jan, 2016 (02:01pm)
  • Asked on: Tue 12 Jan, 2016
  • Due date has passed, but you can still Post Solution.

Select a current new media promotion (online, mobile, spam, website, Facebook, instagram, Yelp, etc). Write a 900-1200 word analysis of the promotion that addresses the following concepts: •target market (demographic, personality, psychographic) •theme or focus (i.e., price, quality, safety, humor, etc.) •effectiveness •identify the consumer buying behavior applications •explore the impact of big data strategies

Mullins, J., & Walker, O. (2012). Marketing management: A strategic decision-making approach (8th ed.). New York, NY: McGraw-Hill/Irwin. (ISBN-10: 0078028795; ISBN-13: 978-0078028793)

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