profdavid marketing plan - 77620

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Marketing Plan

 read this week’s required article by Firshein (1996).  you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization. The Marketing Plan must contain the following sections:

Executive Summary

  • Provide a brief summary of the marketing plan.

Introduction

  • State the objectives of the strategic plan.
  • Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.

Market Analysis

  • Describe the organization’s products and services
  • Explain how these products and services meet the needs of the organization’s determined customer base.
  • Include relevant aspects from the SWOT analysis you conducted in Week Two.
  • State the competitive advantage your plan provides.

Environmental Analyses

  • Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.
  • External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.
  • Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.

Marketing Mix

  • Describe the marketing opportunities and marketing goals for your chosen HCO.
  • Explain the marketing strategies that are employed in your plan.    
  • Apply market segmentation to your plan based on the target markets you have identified.
  • Explain how database marketing was used or why it was not included in your marketing plan.

Plan Evaluation

  • Discuss methods of performance evaluation and monitoring that will be used to evaluate the success of your chosen healthcare organization’s marketing plan.
  • Explain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing.

Conclusion

  • Provide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your marketing plan supports the goals of your chosen healthcare organization’s strategic plan.

The Marketing Plan:

  • Must be 10 to 15 double-spaced pages in length (excluding the title page and references pages) and formatted according to APA style .
  • Must include a title page
  • Must utilize at least 10 scholarly sources (in addition to the course text) that were published within the past five years. .
  • Must document all sources in APA style .
  • Must include a separate references page that is formatted according to APA style
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