please done this marketing discussion asap - 41476

Request Posted by
experttarun

experttarun

Request Detail
Price: $5
  • From: Business, Marketing
  • Due on: Sun 26 Jan, 2014 (08:54am)
  • Asked on: Sun 26 Jan, 2014
  • Due date has passed, but you can still Post Solution.
Description

When developing a marketing plan, you can't stop with just identifying your competitors. You also need to clarify your position in the market compared to those competitors and outline an appropriate strategy for dealing with them. 

Consider Coca-Cola and PepsiCo, two successful companies that compete with each other. Discuss some competitive strategies each company can adopt and some specific actions needed to support those strategies. Tie your comments to our Kotler textbook. 

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marketing discussion
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