MKT/571 - Weekl 6 - 74326

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  • From: Business, Marketing
  • Due on: Thu 11 Sep, 2014 (11:39am)
  • Asked on: Thu 11 Sep, 2014
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Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a aguide in developing the components of your plan.


Executive summary

Situational Analysis

Market growth potential and competitive analysis

Segementation, tagerty market, and positioning

Pricing and Distribution strategies

Marketing communication plan

financial information (including forecasting demand, break even, sales, promotional budget, and marketing expence)

Intented marketing objectives for Y1, Y2 and Y3

Implementation milestones

Evaluation and control metric and methodology to measure performance

contingency planning

1 Solution for MKT/571 - Weekl 6
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For chacri08- Marketing plan
$12.00 no category iamnikhil08 0 time(s)
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