MKT501 - Strategic Marketing Module 4 - SLP Distribution: Channels & Logistics - 14188

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  • From: Business, Marketing
  • Due on: Thu 27 Sep, 2012 (06:43pm)
  • Asked on: Thu 27 Sep, 2012
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Description

SLP 4

In this SLP, your assignment is to examine the distribution elements of your branded product's marketing strategy

N.B. Each SLP assignment may be viewed as consisting of a number of tasks to be reported on following the outline headed SLP __ Tasks/Questions.

In the appropriate sections of your SLP:

(1)  Explain the several components of the distribution strategy for pepsi cola. How does it fit with the designated target market?  Does the distribution of the product seem to fit the product's target as well as harmonize with other elements of the marketing mix?

(2)  Explain the Distribution Strengths and/or Weaknesses of your Product and Promotional Opportunities and/or Threats to the financial future of your product

SLP 4 Tasks/Questions

Distribution

1.     Channel

a.    Describe and characterize intermediaries and retail outlets and vertical relationships with them.

b.    Location(s)

c.    Amenities and ambience

2.    Logistics – Transportation, storage, ordering and inventory policies

Module 4 SWOT Analysis (Present individual elements drawn from the analysis outlined above in a bullet format, noting financial implications where appropriate.)

1.   Major Strengths of the Product/Brand's Distribution

2.   Major Weaknesses of the Product/Brand's Distribution

3.   Major Opportunities faced by the Product/Brand's Distribution

4.   Major Threats faced by the Product/Brand's Distribution

Finally, make any revisions your instructor suggested in prior modules.  Make these revisions in colored type.

Submit the approximately 750-1500 words you added to your paper (excluding title page and references) to https://coursenet.trident.edu/

Expectations with regard to references and defending your position on the financial future for your Branded Product.

Use the appropriate lines in the outline shown above as titles and place the facts you find about your branded product under the appropriate titles (that is, in the appropriate sections).

Explain clearly and logically how the facts you find about your branded product are product Strengths, Weaknesses, Opportunities, and/or Threats.  Support those opinions as to why each fact is a Strength, Weakness, Opportunity, and/or Threat by using the required readings to support your positions on the issues.   Do not repeat or quote definitions.  Your use of the required readings to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented in those required readings.

Paraphrase the facts you find into your own words and ideas.  In other words, use quotes sparingly. And, as a rule of thumb, quotes, if absolutely necessary, should be not much longer than 5 words.

When writing an academically-oriented paper of this type, it is understood that much of the information you uncover will be facts about the branded product.  Even if you paraphrase those facts, you should cite in your text the source for those facts and link those citations to references at the end of your paper.  If, in your SLP, you refer to information obtained from talking with an owner/manager, you should cite what that manager tells you.

Guidelines for handling quoted and paraphrased material, are found at

Author Unknown (ND) Purdue Online Writing Lab.  Copyright ©1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University
Accessed 3/9/12 at
http://owl.english.purdue.edu/owl/

Author Unknown (ND) Quoting, Paraphrasing, and Summarizing.  Purdue Online Writing Lab.  Copyright ©1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University
Accessed 3/9/12 at
http://owl.english.purdue.edu/owl/resource/589/01/

Author Unknown (ND) Avoiding Plagiarism.  Purdue Online Writing Lab.  Copyright ©1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University
Accessed 3/9/12 at
http://owl.english.purdue.edu/owl/resource/589/1/

Rather than your SLP be a report of one fact after another, the expectation is that you will take the facts you find about the branded product’s strategies and the environments that branded product faces and explain how you feel those facts will affect the financial future of your product.  Therefore, rather than grade on how much information you find about your branded product; the emphasis in grading your paper will be on your defense of the positions you take with regard to the strengths and weaknesses or your branded product and the opportunities and threats faced by your branded product.

Reviewed May 6, 2012

 

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