MKT100 Week 7 Journal - 77571

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  • From: Business, Marketing
  • Due on: Thu 13 Aug, 2015 (08:43pm)
  • Asked on: Mon 03 Aug, 2015
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Review the Case Study; Netflix's Distribution Goes beyond Disks on page 426 of our text, Foundations of marketing. Next, do some additional research regarding Netfix and their more recent activities and changes they have made to their services. Answer the following questions in a 2-3 page Journal Entry.

1. How is Netflix using physical distribution for competitive advantage?

2. How have product attributes and customer characteristics changed the competitive landscape for distribution in the movie rental industry?

3. Can Netflix be considered a channel captain? Explain your answer.

4. What has Netflix been doing in recently to ensure they stay relevant in their market?

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