Journal 2: Rebranding a Business
Due Week 6 and worth 100 points
Choose a brand who has recently Rebanded itself in the past through its Marketing. This can include any or all of the following; updating their image, changing their logo, significantly expanding their product line, revamping their products. Research the company and answer the following questions in a 2-3 page Journal Entry.
1. Identify the brand. Give brief description of their previous image as a brand.
2. Describe the rebanding that the company went through. Provide examples,
3. Identify the reason for the rebranding.
4. Do you think the rebranding was successful? Explain why or why not.
|$25.00||Business, Marketing||tunacao1||1 time(s)|