MKT100 Week 6 and 7 discussions - 77569

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  • From: Business, Marketing
  • Due on: Thu 06 Aug, 2015 (08:40pm)
  • Asked on: Mon 03 Aug, 2015
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"Product Branding and Packaging Concepts" Please respond to the following:

•Describe one (1) product that you are familiar with and suggest a new packaging concept for this product . Explain why you believe your proposed change(s) will increase product sales. Record your ideas in a video (three [3] minutes or less) on your laptop or phone and upload it to the discussion post. Include the actual product in the video if possible. If you do not have access to the equipment necessary to complete a video post, you may answer the discussion in a traditional written post. For help on creating a video discussion post, click here.

For this week’s discussion be sure to:

•Incorporate terms / information from Chapter 10 in the textbook

"Marketing Channels" Please respond to the following:

Supply chain activities include farming, refining, design, manufacturing, packaging and transportation.  The factors in the supply chain process include the product manufacturer, the wholesaler, the distributor and the retailer. Companies utilize supply chain management to optimize efficiency, reduce costs, reduce environmental footprint and also to increase sustainability and support industries (such as in fair trade products).


Research a company that uses supply chain management to optimize their supply chain in one or more of these ways.  Share your findings with the class.  Include an image of the product or the company’s logo.

2 Solution for MKT100 Week 6 and 7 discussions
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MKT 100 Week 6 and 7 DQs
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