MKT100 Journal assignment Week 1 - 77464

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sarahf2525

sarahf2525

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Price: $20
  • From: Business, Business
  • Due on: Thu 23 Jul, 2015 (11:48am)
  • Asked on: Mon 13 Jul, 2015
  • Due date has passed, but you can still Post Solution.
Description

Journal 1:  Five Stages of the Consumer Buying Process

Due Week 4 and worth 70 points

 

The consumer buying process consists of five stages: problem recognition, information search, evaluation of alternatives, purchase, and post- purchase evaluation. Not every buying decision goes through all five stages, and the process does not necessarily conclude in a purchase. Consider a major purchase that you made in the past year or two.  In a 2 page paper, review how you proceeded through each of the five stages of the consumer buying process.  In each step, discuss how things like marketing, advertising, prior knowledge of brands, and outside influences had an impact on your process.

 

 

1. Include a brief introduction and conclusion to your paper.

2. Identify and review each of the five stages in the Consumer Buying Process and relate them to your chosen experience.  Include how things like marketing, advertising, prior knowledge of brands, and outside influences had an impact on your process.

3. Include any references used, including your textbook.

4. Proof read to ensure that you are using proper grammar, spelling, punctuation, capitalization, etc.

 

 

Please use the Template provided to compose your paper and then attach it to the Journal entry.  The template is already set up with the appropriate font and spacing (Times New Roman 12 pt. font and double spaced). 

Template(1).docx 

2 Solution for MKT100 Journal assignment Week 1
Title Price Category solution By purchased  
Five Stages of Consumer Behavior
$20.00 Business, tunacao1 1 time(s)
Five Stages of the Consumer Buying Process A+++
$15.00 Business, Business Genius_1512 0 time(s)
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