Journal 1: Five Stages of the Consumer Buying Process
Due Week 4 and worth 70 points
The consumer buying process consists of five stages: problem recognition, information search, evaluation of alternatives, purchase, and post- purchase evaluation. Not every buying decision goes through all five stages, and the process does not necessarily conclude in a purchase. Consider a major purchase that you made in the past year or two. In a 2 page paper, review how you proceeded through each of the five stages of the consumer buying process. In each step, discuss how things like marketing, advertising, prior knowledge of brands, and outside influences had an impact on your process.
1. Include a brief introduction and conclusion to your paper.
2. Identify and review each of the five stages in the Consumer Buying Process and relate them to your chosen experience. Include how things like marketing, advertising, prior knowledge of brands, and outside influences had an impact on your process.
3. Include any references used, including your textbook.
4. Proof read to ensure that you are using proper grammar, spelling, punctuation, capitalization, etc.
Please use the Template provided to compose your paper and then attach it to the Journal entry. The template is already set up with the appropriate font and spacing (Times New Roman 12 pt. font and double spaced).
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