MKT 571 Week 3 - Segmentation and Target Market Paper - 75897

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sophie1973

sophie1973

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  • From: Business, Marketing
  • Due on: Fri 05 Dec, 2014 (09:29am)
  • Asked on: Mon 01 Dec, 2014
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Description

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

COMPANY CHOSEN IS CHIPOTLE MEXICAN GRILLE
 

Required Elements:

  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  • A positioning statement for the company with careful consideration of their brand and strategy
  • Paper is consistent with APA guidelines.

Paper must be original and plagiarism free.  Must include 3 - 4 references from different sources. 

Book Chapter included for reference.

Attachments
MKT_571_Chapter_8.pdf
MKT_571_Chapter...
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