MKT 498 - WEEK 5 DQ2 - 13471

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Parker08

Parker08

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  • From: Business, Marketing
  • Due on: Thu 23 Aug, 2012 (08:23am)
  • Asked on: Thu 23 Aug, 2012
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MKT 498 WK5 DQ2:

What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply what it has learned from the evaluation? How might this information be incorporated into future campaigns?

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WK5 Chapter.pdf
WK5 Chapter.pdf
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MKT 498 – WEEK 5 DQ2
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