Refer to “Standards of Practice” on the American Association of Advertising Agencies Web site (http://www2.aaaa.org/about/association/pages/standardsofpractice.aspx) and “Advertising Ethics and Principles” on the American Advertising Federation Web site (http://www.aaf.org/default.asp?id=37). What do you take from them? Are such statements effective? Why or why not?
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