Marketing research - 76381

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Choose a health care organization, or use the organization you chose in Week Two.


Imagine you are a marketing representative for the organization.


Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases.


Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following:

  • Describe your research method.
  • Describe the databases and findings.
  • Describe at least two strategies you could use to segment your market.
  • How does this profile provide you with insight on how the people in this area perceive your organization?
  • How will your target audience characteristics help you determine your market strategies?
  • Is the demographic and psychographic information accurate? Why or why not?

Provide a brief description of the facility or organization.

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