Marketing Plan for increased Medical Patients - Bilbo - 78229

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Clinic Marketing Examples


Reflect on the three images, decide what marketing strategies are being used and complete the discussion.

Example 1

This image shows a young female doctor smiling and ready to help in a modern medicial office setting. In the background, a young patient gets help from another doctor at a desk.

Example 2

This image shows a close up of a blank prescription pad lying on a steel table. Around the pad are various medical supplies and equipment.

Example 3

This image shows a smiling female doctor shaking hands with a happy older man in bed. The man's family sits with him on his bed and smile at the nurse.

 

Scenario:

You are working as a marketing consultant and a physician in private practice asks you to develop a plan to help him attract more patients. The physician currently treats 10 patients per day and needs to increase to 20 patients per day to break even. What questions would you ask the physician as you develop this plan? Develop some hypothetical answers to the questions, and then make recommendations for the clinic. Explain your rationale for your recommendations.

 

 

Marketing Plan for Increased Medical Patients Scoring Guide Grading Rubric
Criteria Non-performance Basic Proficient Distinguished
Analyze competition in private practice medical clinics.
33%
Does not describe competition in private practice medical clinics. Describes but does not analyze competition in private practice medical clinics. Analyzes competition in private practice medical clinics. Analyzes competition in private practice medical clinics and provides a summary of the competition.
Recommend marketing strategies to increase clinic business.
33%
Does not specify marketing strategies to increase clinic business. Specifies but does not recommend marketing strategies to increase clinic business. Recommends marketing strategies to increase clinic business. Recommends marketing strategies to increase clinic business and summarizes the anticipated outcomes.
Rationalize suggested recommendations.
34%
Does not identify recommendations. Identifies but does not rationalize the suggested recommendations. Rationalizes the suggested recommendations. Rationalizes the suggested recommendations and supports rationalization with relevant literature.
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