Directions: Consider your innovative product, service, or experience and answer the questions below:
1.) Chapter 7 discusses four product categories: convenience, shopping, specialty, and unsought. Explain and discuss the category in which your product, service, or experience could be classified. Remember to incorporate evidence from the text to support your position.
2.) Apply the "three levels of product" to your product, service, or experience by discussing in detail the core value, the components that make up the actual product, and any augmented product features.
3.) Discuss your brand strategy in terms of brand sponsorship. Will you launch your product, service, or experience as a national brand, a private brand, a licensed brand, or will you co-brand with another company. Make sure to explain fully.
PS: innovative is to open a coffee shop with carribbean flavor.
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