Integrated Marketing Communication Strategies - 39477

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  • From: Business, Marketing
  • Due on: Sat 21 Dec, 2013 (04:40pm)
  • Asked on: Sat 21 Dec, 2013
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The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships, and public relations, is geared toward delivering a consistent uniform message.


Draft a 200- to 300-word response answering the following questions:

  • How does an organization establish an IMC plan?

What are some of the different stages a company goes through when developing its IMC strategy?

2 Solution for Integrated Marketing Communication Strategies
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Integrated Marketing Communication Strategies
$5.00 no category besttut 0 time(s)
Here is the work for you Integrated Marketing Communication
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