Hospital Marketing Comparison and Marketing Plan - nosneb - 78508

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Submit your completed Hospital Marketing Comparison and Marketing Plan Project to this assignment. Refer to the Hospital Marketing Comparison and Marketing Plan course project description for the project details and requirements, as well as the grading criteria.

 

Hospital Marketing Comparison and Marketing Plan Scoring Guide Grading Rubric
Criteria Non-performance Basic Proficient Distinguished
Assess the patient perspective of quality and services.
16%
Does not compare the patient perspective of quality or services. Compares but does not assess the patient perspective of quality and services. Assesses the patient's perspective of quality and services. Assesses the patient's perspective of quality and services and summarizes these sources.
Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.
16%
Does not identify market research in the health care environment. Identifies but does not analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan. Analyzes market research in the health care environment to develop a marketing plan that is in line with a strategic plan. Analyzes market research in the health care environment to develop a marketing plan that is in line with a strategic plan and provides rationale for the marketing plan.
Analyze competitive forces in the marketplace in determining strategy.
16%
Does not describe competitive forces in the marketplace. Describes but does not analyze competitive forces in the marketplace in determining strategy. Analyzes competitive forces in the marketplace in determining strategy. Analyzes competitive forces in the marketplace in determining strategy and summarizes the primary competitors.
Analyze common internal sources of quantitative information utilized in strategic decision making.
16%
Does not identify common internal sources of quantitative information utilized in strategic decision making. Identifies but does not analyze common internal sources of quantitative information utilized in strategic decision making. Analyzes common internal sources of quantitative information utilized in strategic decision making. Analyzes common internal sources of quantitative information utilized in strategic decision making and provides a brief summary of each source.
Analyze critical strategic challenges facing the health care organization.
16%
Does not identify critical strategic challenges facing the health care organization. Identifies but does not analyze critical strategic challenges facing the health care organization. Analyzes critical strategic challenges facing the health care organization. Analyzes critical strategic challenges facing the health care organization in a logical and sequenced order.
Analyze the last new service offered at each hospital and how they were marketed.
20%
Does not describe the last new service offered at each hospital or how they were marketed. Describes but does not analyze the last new service offered at each hospital and how they were marketed. Analyzes the last new service offered at each hospital and how they were marketed. Analyzes the last new service offered at each hospital and summarizes how each was marketed.
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