Discussion Title: Global Marketing - 72440

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  • Due on: Thu 14 Aug, 2014 (11:07am)
  • Asked on: Thu 14 Aug, 2014
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write a 200 wordresponse describing a global marketing strategy for your chosen product covering the following areas:

Checklist: Address the following target market questions and those regarding the 4 P’s in your postings:

  1. Target market: Who should be the target market in the U.S.? What variables will be used to select the target market?
  2. Product: Will any adaptation be made to the product features? What about the packaging? The brand name?
  3. Price: What is a fair retail price for the product?
  4. Promotion: How will the product be communicated to the target market? What promotional message will be used? What media will be used to reach the target market?
  5. (Place) Distribution: Where will the product be sold? Will the product be sold on the Internet?
1 Solution for Discussion Title: Global Marketing
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