Culinary Management -- *AUSSIEINMISS ONLY PLEASE* - 75892

Request Posted by
Alveriogirlz

Alveriogirlz

Rating : No Rating
Earned: $0
Request Detail
Price: $35
  • From: Business, Marketing
  • Due on: Mon 01 Dec, 2014 (07:18pm)
  • Asked on: Mon 01 Dec, 2014
  • Due date has passed, but you can still Post Solution.
Description

 

In this assignment, you will revisit and revise the final projects from your previous courses that pertain to the aspects of your marketing plan. Before proceeding, make sure you review the list of required artifacts and the corresponding classes where you worked on the various resources needed.

Compile these documents into one comprehensive marketing plan that illustrates your understanding of the subjects covered this week. Your marketing plan should include:

  • A market analysis that includes: 
    • An industry description and outlook 
    • Target market information (demographics, psychographics, and statistical research analysis) 
    • An evaluation of your competition 
    • A PEST analysis of the Political, Economic, Social, and Technological aspects of your business, and 
    • A SWOT analysis of the Strengths, Weakness, Opportunities, Threats that your business would face. 
  • A marketing and advertising strategy that includes cultural influences on the marketing plan.  This strategy must be detailed an include the goal, the medium used, and the specific tatics.  
  • An overview of the Internet Advertising strategy for this establishment
  • Competitve Analysis that includes:
    • A list of 5-8 competitors inlcluding their name, distance from the concept restaurant, a summary of their menu, concept offering, and target market.
    • Comparison of the competitor to the concept establishment.

On completion of the document, include a table of contents (TOC) and a Works Cited page to complete the document. All the Works Cited pages and TOCs will be compiled to create a final Works Cited page and TOC that will be used in the finished portfolio. Make sure your document is professional.

Your marketing plan should be a five to eight-page (not including TOC or Works Cited page), well-structured Microsoft Word document. Name and save your marketing plan following this sample naming convention: W2_A1_lastname_firstinitial.doc. Submit it to this Discussion Area by the due date. This document will form a part of the final portfolio.

Start reviewing and responding to your peers' posts as early in the week as possible (respond to at least one classmate). You can ask a question, post a comment, or add a point to expand the discussion. Be honest, clear, and concise. Critically evaluate the information presented by your peers. Keep in mind the information, structure, presentation of the paper, and tools used when evaluating your peers. 

Always use constructive language, even in criticism, to work toward the goal of positive progress. Make sure to use your previous courses' texts or other research when possible in your responses. Support your statements with appropriate references wherever necessary. Follow current MLA guidelines for writing style, spelling, grammar, and citation of sources.

Instructor notes:

Your only attempt at marketing!   Assistant Program Director Selke 11/10/2014 9:10:08 AM

Be sure you include all of the information and include headers to make the work flow better.  

Please let me know if you have any questions or if you need any guidance here.

Instructor Notes:

PEST Analysis Examples.....Assistant Program Director Selke 11/10/2014 9:10:59 AM

I have attached a great link below to help understand the value and idea behind a PEST analysis.

Let me know if you have any questions.


PEST Analysis


------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

As for the statistical analysis, this is part of the marketing campaign used to identify your target market a little more closely. 

Think of this step as the collecting of the information and then breaking it down. Let me know if you have any questions. 


PEST Analysis

1 Solution for Culinary Management -- *AUSSIEINMISS ONLY PLEASE*
Title Price Category solution By purchased  
Caribbean S?L Marketing Plan
$40.00 Mathematics, Algebra aussieinmiss 1 time(s)
Please Login or Register to Submit the Solution for the Request