Competition, Marketing Mix, and Pricing - 44820

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JA_Girl

JA_Girl

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Price: $10
  • From: Business, Marketing
  • Due on: Mon 24 Feb, 2014 (12:41am)
  • Asked on: Mon 24 Feb, 2014
  • Due date has passed, but you can still Post Solution.
Description

For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (4-6) page paper in which you:

  1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
  2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
  3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
  4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
  5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites
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