Business Marketing - 79073

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  • From: Business, Marketing
  • Due on: Thu 03 Nov, 2016 (04:55am)
  • Asked on: Mon 31 Oct, 2016
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Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:

  • Corporate mission and rebranding alignment with it
  • Defining features of the product/service
  • Current competitors
  • How the company is differentiating itself from competition
  • What is your substantiated opinion of the potential rebrand effectiveness?

This discussion will inform your effort in Milestone One, due in Module Three.

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